先买后付需求将在阿联酋持续升温
· 2022-08-01

中东地区对先买后付服务的需求稳步增长。

  专家们一致认为,消费者吸引力、可访问性以及保证不收取利息或费用(只要按时还款),这些将会是阿联酋,乃至整个中东和北非地区“先买后付”服务增长的主要推动力。


  中东地区对先买后付服务的需求稳步增长。根据RedSeer的研究,2020年有10%的阿联酋消费者网购时使用了先买后付。预计到2026年,这一比例将上升到30%,将会累积超过20亿美元的消费信贷。


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  先买后付在所有人群中都很受欢迎,原因有很多。但它在千禧一代和Z世代客户中特别受欢迎,因为它是一种金融赋权工具。


  “客户受益于快速满足、灵活的退货政策、轻松获得信贷以及通过在预定时间范围内分摊购买成本来管理财务的能力。”


  对于零售商而言,先买后付提高了销售额、增加了客户粘性,并降低了无风险的购物车放弃率。先买后付提供商预先向零售商垫付款并借给客户钱,同时承担所有管理成本和信用风险。


  “除了接受先买后付可以提高销售额这一事实之外,它的吸引力在于它不仅可以用于支付。这些公司拥有大量数据,零售商可以利用这些数据通过提供更有针对性的产品来提高客户忠诚度。”


  先买后付将继续在各个行业发展,包括银行奢侈品零售、旅游、酒店、保险、贸易和医疗保健。这是因为生态系统正变得越来越饱和,大银行支付方案和新进入者争夺市场份额。将银行引入先买后付市场是另一个有望颠覆该行业的趋势。



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