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Leading content and data supplier BETER, which specializes in live casino, esports, and next-generation sports content, has partnered with Kaizen Gaming, a well-known operator best known for its brands Betano and Stoiximan. With the help of Betbazar, the world’s leading B2B iGaming marketplace, Kaizen Gaming will be able to provide more sports and esports content, such as the prestigious ESportsBattle and Setka Cup table tennis events, as part of this partnership.

Kaizen Gaming will have access to BETER’s extensive lineup of sports and esports competitions, which are live-streamed around-the-clock, thanks to this strategic relationship. With more than 44,000 events each month, BETER’s portfolio offers a unique and engaging betting experience in the market by fusing real-time data and odds.

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Commentary from BETER

“Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team,” said BETER CEO Gal Ehrlich, expressing excitement about the partnership. He highlighted his conviction that BETER’s sports betting and esports content would be a great fit for Kaizen Gaming’s current products and services, elevating them to a new level.

BETER’s CRO, Chuck Robinson, expressed his excitement about the collaboration and called BETER’s content one of the most innovative in the industry. Given Kaizen Gaming’s considerable position in several worldwide marketplaces, he thinks that collaborating with them will increase their reach and expose their intriguing goods to an even wider user base.

The goal of Kaizen Gaming, according to Senior Director of Sports & CX Christos Tzalavras, is to give gamers dynamic and interesting content. Their goal in collaborating with BETER is to expand their products and portfolio. Tzalavras stated that he was looking forward to a fruitful partnership with BETER as well as future growth utilizing BETER’s material, which has already shown to be popular with viewers.

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BETBAZAR’s COO, Max Sevostianov, was instrumental in bringing Kaizen Gaming into the fold and expanding the company’s network of associates. He emphasized how important this collaboration is to changing the iGaming industry.