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RubyPlay, the first B2B iGaming software company, is preparing to make a calculated step by directly integrating with the well-known operator PokerStars, a top brand under Flutter Entertainment, in order to increase its market share in Italy.

Following a prosperous 2023 debut with hits like Shake Shake Money Tree and Diamond Explosion 7s, RubyPlay is getting ready to expand its partnership with PokerStars. The connection is in line with RubyPlay’s objective to improve the gaming experience for Italian players by offering a dynamic portfolio and custom titles for PokerStars.

Italy is a key market for iGaming, hence RubyPlay’s expansion plan revolves around it. The change comes after RubyPlay’s Immortal Ways series broke records for engagement and retention recently. This merger represents a major turning point for the business, demonstrating its commitment to steady expansion in internationally regulated markets.

Global Expansion Plans and Year of Remarkable Growth

RubyPlay’s foray into Italy is part of its larger vision for global expansion. The company aims to extend its reach to countries such as Romania and Spain in 2024, reflecting its commitment to exploring and thriving in diverse markets. The integration with PokerStars in Italy sets the stage for future endeavors, reinforcing RubyPlay’s position as an innovative force in the iGaming industry.

Head of Product Development at RubyPlay, Dr. Eyal Loz, said he was proud of the company’s entry into the Italian market, saying, “This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.” Dr. Loz praised PokerStars’ achievements and emphasized the company’s continued dedication to expanding internationally in regulated countries.

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The Italian integration between RubyPlay and PokerStars is evidence of the company’s agility and endurance in a changing sector as it looks to expand. More innovation and growth are anticipated in the upcoming year, which will further establish RubyPlay’s standing as a major participant in the international iGaming scene.