Inspired Entertainment has announced the introduction of its virtual sports products in Finland and Sweden, in partnership with ComeOn Group, an operator in the iGaming industry.

The integration of Inspired's virtual sports into ComeOn Group's portfolio allows customers to access these products across all brands through online and mobile platforms.

Leveraging ComeOn Group's platform – which features proprietary sportsbook technology and in-house trading capabilities – players can engage with a large selection of virtual sports offerings, including football, basketball, American football and marble racing.

Ian Freeman, CCO of Virtual Sports at Inspired, stated: “ComeOn Group is a very valued addition to Inspired’s Tier 1 stable of operators. We are delighted to bring our high-quality virtual sports products to their customer base in the Nordics through this exciting partnership.

“Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating marbles game.”

Jonathan West, Director of Sports Trading at ComeOn Group, added: “We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers.

“We chose Inspired because they have a very extensive suite of virtual games along with official rights to certain sports leagues, including branded American football, basketball and baseball games.

“With this Virtual Sports partnership, we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition.”

Earlier this month, Inspired released its Q4 and FY2023 report, revealing that revenue was up 15% to $323m across the year.