DraftKings hired the first chief responsible gaming officer in its history, the sports betting operator announced Monday.

Lori Kalani, who comes to DraftKings after being a partner at Cozen O’Connor law firm, earned the new position. Kalani will report directly to DraftKings CEO Jason Robins.

“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly,” Robins said in a statement. “In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards.”

Kalani has a background in numerous industries, including gaming and social media. DraftKings is hopeful Kalani can “further cultivate DraftKings” dedication to best-in-class consumer safety and protection practices.”

“Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives,” Kalani said. “I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers.”

DraftKings offers not only a mobile sports betting app, but it also has an online casino product available in several states. Balancing gaming growth and promoting responsible gambling is a focus for state regulators, who want to ensure consumer protections. Responsible gambling concerns are partially responsible for a relatively slow rollout of online casino legalization in the U.S.