Kambi Group's AI-powered trading division, Tzeract, has entered into a partnership with European operator Kwiff – marking its first commercial deal since its inception earlier this year.

Under this partnership, Tzeract will provide Kwiff with its “Bet Builder” product, initially focusing on football ahead of the Euro 2024 tournament.

This move aims to enhance Kwiff's betting offerings, ensuring a smooth experience for its customers throughout the competition.

Additionally, there are plans to extend to further sports in the future.

Tzeract's Bet Builder is designed to integrate into an operator's existing sportsbook, allowing operators like Kwiff to offer new betting experiences while maintaining the integrity of their platform.

David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time.

“To work with such an innovative sportsbook like Kwiff will provide the opportunities to build the world's most exciting and intuitive betting experiences together.”

Niklas Fallsjo, Head of Sportsbook Innovation at Kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook.

“This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”

Earlier in the year, Kwiff secured a horseracing streaming agreement with Racecourse Media Group (RMG). As per the agreement, Kwiff players now have access to UK and Irish racing content from across RMG's 35 racecourses.