Hard Rock International, Seminole Gaming, Royal Caribbean International and Celebrity Cruises have forged a global partnership, offering travel benefits both on land and at sea.

This partnership opens up a range of rewards for vacationers and team members alike, with benefits spanning across Hard Rock and Seminole casinos, hotels and cafes – as well as Royal Caribbean International and Celebrity Cruises vacations.

Through this initiative, millions of loyalty members from Hard Rock International, Royal Caribbean International and Celebrity Cruises can now take advantage of reciprocal benefits through each company’s casino rewards programs.

Unity by Hard Rock loyalty club members can now make the most of discounts on Royal Caribbean and Celebrity vacations and may even qualify for invitation-only cruises. Additionally, members of the highest loyalty class are entitled to an annual complimentary cruise on selected ships and itineraries.

Similarly, Club Royale and Blue Chip Club members can enhance their Hard Rock experience with exclusive discounts and benefits at participating Hard Rock locations. This includes annual complimentary visits to select Hard Rock hotels and casinos worldwide for Club Royale and Blue Chip Premium Members.

It’s been busy as always in recent months for Hard Rock, with a number of projects and campaigns being launched since the start of the year.

Last month, for example, the company launched a new initiative for International Women’s Month. The “We Are” initiative saw Hard Rock International teaming up with Eva Longoria for a global campaign dedicated to championing women’s health and empowerment.

Shortly after, Hard Rock Casino announced that it had contributed $3m to help revitalise downtown Gary, Indiana – a project that involved the demolishment of blighted properties.