Launched with Amazon Web Services (AWS), OpenBet Locator debuts with the goal of enabling operators across the globe to locate, monitor and promote to customers.  

OpenBet Locator has been designed and built as a strategic cloud provider of low-latency location solutions for operators. Regulation compliant, the Locator will initially operate in the North American market.  

The features detailed by OpenBet include geo-fence management with location tracking, player targeting and data-analysis, alongside simple configuration for the user. Operators can use player targeting for CRM, fraud protection, location spoofing detection and an in-built real-time VPN. 

The overall goal of the product is to simplify the geolocation aspect of the end customer's onboarding process.  

OpenBet CEO Jordan Levin stated: “Introducing OpenBet Locator is an exciting move for us and takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs. 

"As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”  

Operating as part of Endeavour following its acquisition in 2022, OpenBet was also integrated with IMG Arena recently – offering the respective company's products under the company banner.  

Last week, OpenBet also partnered with Tabcorp to provide sportsbook technology services to the Australian operator.