Betano has officially launched in the UK market through a partnership between parent brand Kaizen Gaming and BVGroup. 

Customers in the UK will now have access to features such as enhanced accas, bet boosts, a bet builder product and a recently released Lucky Dip, while BVGroup also provides a suite of safer gambling tools including the in-house player protection system, Sentinel. 

This launch comes ahead of a busy summer of sports, with Betano playing a key role as the official sponsor of both the CONMEBOL Copa America 2024 and UEFA Euro 2024. The brand is also giving new customers the chance to win tickets to the Euros in Germany. 

Though this marks the brand’s official launch in the UK, Betano has already made significant gains in the region, being confirmed as the new front-of-shirt sponsor of Aston Villa ahead of next season. 

Kaizen Gaming CCO Julio Iglesias Hernando said: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup... As we expand our footprint globally, we're excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.” 

BVGroup CCO Brent Almeida added: “We are delighted to have partnered with Kaizen Gaming... This is the latest in a long line of successful launches for BVGroup... We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.” 

In other sports betting news, UTR Sports has agreed to a long-term partnership with Sportradar in relation to the UTR Pro Tennis Tour (PTT).