In any given month, hundreds of millions of dollars flow through the financial institutions that facilitate legal online gambling in the US.

Online sports betting alone generated $11 billion in operator revenue from $120 billion in wagers last year, with online casinos adding another $7 billion to the industry’s bottom line. Just about every dollar can be accounted for through official agency reporting.

Consumer-level data is extremely limited, however, with most states not reporting the number of customers or individual wagers that contribute to the monthly totals. This lack of granular data paints a fuzzy picture of the origins of this money.

Alternative data is a useful tool for unraveling these types of problems, and a consumer spending panel compiled by Facteus helps shed light on the specifics of online gambling spend.

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