Venturing Down Under, Caesars Entertainment today announced that it had purchased Australia-based technology firm ZeroFlucs Group Pty Ltd. The deal extends an existing relationship between the two companies.

ZeroFlucs is described as “a provider of … software that enables sports-betting operators to augment their pricing offerings, while leveraging their own existing data sources and relationships.” Caesars Sportsbook already incorporates ZeroFlucs’s technology. The latter is credited by Caesars with enabling the gambling giant to improve its same-game parlays for Major League Baseball contests.

No purchase price was disclosed. However, ZeroFlucs executives Steve Gray, CEO, and Carly Christensen will remain with the merged companies. Gray becomes senior vice president of pricing initiatives for Caesars Sportsbook.

“We can’t imagine a better home for our people or a platform for our product to shine on,” said Gray, in a prepared statement. He added, “Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”

Responded Caesars Digital President Eric Hession, “The ZeroFlucs team’s expertise in data science and trading technology coupled with their passion for sports make them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.”

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