Finland’s Veikkaus has appointed Andreas Reimblad, formerly director of sportsbook at Kindred Group, as its new vice-president of sports betting.

Veikkaus confirmed the news in a LinkedIn post and Reimblad begins his new role today (5 July). He joins having only left Kindred last month following 12 years with the business.

Reimblad spent three and a half years as director of sportsbook at Kindred. Prior to this, he held a number of development roles for the vertical. Reimblad also had a short spell at IGT as product manager for betting and bingo, sandwiched by another stint at Kindred in the Unibet days.

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