Las Vegas is working to maintain its standing as the “Wedding Capital of the World” as it faces economic and cultural challenges after the pandemic and an increasingly competitive market for would-be couples.

Clark County saw just over 72,000 marriages in 2023, but, according to Clark County Clerk Lynn Goya, whose office issues wedding licenses in the county, Sin City nuptials have been trending “flat.”

To boost those numbers, Goya and the team at Las Vegas Convention and Visitors Authority (LVCVA) have been working to directly appeal to those hoping to tie the knot.

“We’ve been establishing a partnership where we can really go after our competitors [other destination wedding venues] in a more thoughtful way,” Goya said.

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