New Jersey Sportsbooks Reap $80 Million In July, Post 12.3% Hold
Regulation · 2024-08-16

New Jersey Sportsbooks Reap $80 Million In July, Post 12.3% Hold

The rout is unofficially on.

The New Jersey Division of Gaming Enforcement reported $80 million in sports betting revenue for July on Friday as operators posted their fourth-highest collective hold in state history at 12.3%.

All 17 states, plus Washington D.C., that have published full commercial sports wagering reports have posted double-digit holds in July. The nationwide win rate from states that have published handle and revenue, which excludes Nebraska and Tennessee, is 11.7032% against $4.02 billion worth of wagers.

It is currently tracking as the third-highest hold in 74 months of wagering in the post-PASPA era, trailing only September 2018 (11.7095%) and September 2022 (11.7068%). July is also shaping up to be the third time this year sportsbooks will finish with a hold above 10% after doing so in January (10.9%) and May (10.5%)

The 12.3% hold was the highest in New Jersey since a 13.2% win rate last August that ranks No. 2 all-time. Six of the Garden State’s 10 all-time, double-digit win rates have come in the past 15 months.

The Garden State also joined New York as the only states to surpass $4 billion in operator revenue in the post-PASPA era. July’s haul was an increase of 31.2% from last year, easily outpacing the 6.5% bump in handle to $652.3 million.

Handle was down 12.8% from June, but revenue surged 33.2% as July’s hold was more than 4.2 percentage points higher. New Jersey has had 50 monthly handles of $500 million or more, the most of any state.

Lastly, New Jersey became the third state, along with New York and Pennsylvania, to eclipse $500 million in tax receipts after an inflow of $10.3 million into state coffers from July wagering. The $84.6 million sent to Trenton the first seven months of 2024 is $20.3 million more than the same period last year.

1 New York $1.27B
2 NEW JERSEY $652.3M
3 Mass. $411.8M
4 N. Carolina $340.4M
5 Maryland $333.3M
6 Tenn. $271.5M
7 Indiana $261.1M
8 Louisiana $184.5M
9 Iowa $138.1M
10 Conn. $121.8M#SportsBettingX #GamblingX

— Chris Altruda (@AlTruda73) August 16, 2024

The NJDGE only discloses revenue figures for mobile sportsbooks, and DraftKings looks to have gotten back on track. Its $25.9 million in winnings was up 80.7% from June and represented its best month since claiming $40.3 million in January.

FanDuel had a more modest rise of 9.6% to $31.9 million. It also leads all mobile books in year-to-date winnings with $272.5 million.

BetMGM grabbed the final podium spot by a large margin after collecting $5.2 million in revenue. Caesars surged into fourth with $3.4 million thanks to an increase of 63.2% from the previous month. Bet365 rounded out the quintet of mobile books that cleared $3 million, reaching that benchmark for the fifth consecutive month by $29,300.

Fanatics Sportsbook started the second five with nearly $2.7 million, while ESPN BET had a rebound of its own with $2.4 million — up 44.9% from June. Hard Rock Bet posted back-to-back seven-figure revenue hauls for the first time this year with close to $1.2 million and came within $40,000 of its year-best from June.

Prime Sportsbook got back into the black with $398,100 in winnings, a positive revenue swing of more than $604,000 from June in its fifth month of action in New Jersey.

For the third time in four months, the hold on parlays and same-game parlays exceeded 20% as operators combined for a 22.3% win rate in claiming $40.6 million from $182.1 million in handle. That lifted the year-to-date hold to 19.5% as the $379 million in revenue from the multi-leg bets accounts for 58% of the $653.1 million in winnings accrued.

The catch-all other category, which includes golf, tennis, hockey, soccer, boxing and MMA in New Jersey, provided the largest source of sport-specific, single-event wagering at $18 million. That was an increase of 175.6% from last July as operators had an 8.5% hold from $211.4 million worth of accepted bets.

Revenue from baseball bets ticked 3.4% higher year-over-year to $13 million despite a 19.3% slide in handle to $197.8 million. Operator winnings from basketball were up more than three-fold to nearly $3 million as handle climbed 46.6% to $56.2 million.

The big July for operators has added to what has been a solid 2024 for Garden State sportsbooks compared to the first seven months of 2023. Handle is up 29% to $7.41 billion, while revenue is slightly ahead of that, up 30.1% to $653.1 million as the 8.8% hold is nearly one-tenth of a percentage point higher.

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