Caesars Digital, Bragg expand iGaming partnership into…
Regulation · 2024-08-20

Caesars Digital, Bragg expand iGaming partnership into…

Caesars Digital and Bragg Gaming Group have doubled down on their iGaming partnership by extending the collaboration into Ontario.

The launch in Canada’s only regulated online casino market extends the two companies’ partnership north of the border. Caesars and Toronto-based Bragg have also launched together in Pennsylvania, doubling the number of jurisdictions in which Bragg content is offered on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

The collaboration was already live in New Jersey and Michigan.

Online casino players on Caesars iGaming platforms in Ontario will now be able to access games such as Boardwalk Slots Bankers & Cash and Lady Luck Egyptian Magic, the latter of which is a bespoke slot that Bragg created specifically for Caesars. Customers will also be able to play titles from Bragg’s multiple studio partners, which include the likes of Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation.

Garrick Morris, SVP of Commercial for the U.S. and Canada at Bragg, noted in a release that Ontario and Pennsylvania are “very exciting and very important markets” for Bragg.

“Expanding our catalog of best-in-class online casino content remains a focus for us,” added Caesars Digital VP of Online Gaming Ricardo Cornejo Rivas. “We are proud of our partnership with Bragg, and this expansion is a positive step forward in our journey to bring an elevated experience to our online casino players.”

This expansion is the latest step in Bragg’s drive to deliver impactful content to players across North America.

The extension of the Caesars Digital deal is the Canadian brand’s second big move into Pennsylvania in a matter of weeks after it brought its BetMGM link-up to the state in late June.

Those deals with major U.S. iGaming operators followed other notable partnerships for Bragg in recent times, including an international online casino content distribution agreement with Light & Wonder that spans Canada, the U.S., and several European regulated markets.

Caesars, too, has been striking deals.

In the last six months, the Las Vegas-based operator has introduced content from the likes of AGS, Design Works Gaming and Greentube on its online casino platforms in Ontario.

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