The sports betting industry is growing in the United States, reflecting one of the most popular trends in the global gaming scene. Since the legalization of sports betting in 2018, when the US Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA), the American market has seen a lot of growth. In just five years, annual gross gaming revenue (GGR) skyrocketed from $400 million to $11 billion in 2023, highlighting the country as one of the leading global players in this sector.

The GGR, an acronym for Gross Gaming Revenue, is a key indicator to understand the performance of the sports betting sector. It represents the total amount of money wagered minus the winnings distributed to players. For example, if in a casino a player bets $1 million and wins $900,000, the resulting GGR would be $100,000. This concept is essential for measuring the profitability and financial health of the gaming marketplace.