There will almost certainly be more money wagered on the National Football League this upcoming season than ever before — and sportsbook operators are rolling out new features, promotions, and betting markets to ensure customers choose them over the competition.

The start of the NFL’s regular season this week arguably marks the most crucial time of year for online sports wagering operators.

Yes, baseball is all well and good, and basketball is definitely on the rise, but the NFL is still the undisputed heavyweight champ of legal sports betting.

“The NFL season is our biggest acquisition period of the year,” FanDuel President Christian Genetski recently told CNBC.

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