Passport Technology Thursday announced the selection of its Lush loyalty and rewards platform and Mira player enrollment kiosks by Jerry’s Nugget Casino in North Las Vegas, Nevada.

Passport’s Lush loyalty platform provides tools for casino operators to effectively drive player acquisition, player engagement, player retention, and tier progression through gamification, customizable player promotions and dynamic offers. As the industry’s first HTML5 cloud-based loyalty and rewards platform, operators can customize an unlimited number of branding, marketing, promotion, and gifting options through Lush’s secure web application.

“We are always grateful for new customers but especially grateful for one less than three miles from our downtown Las Vegas office,” Passport Chief Operation Officer Chad Boynak said in a statement. “We are grateful to have Jerry’s Nugget as a part of our loyalty family and thankful for the opportunity to be a key part of their MoreClub transformation”.

Jerry’s Nugget MoreClub members will benefit from self-service features, a games library, hotel offers, virtual drawings and enrollment and reprint via Lush and Mira.

“Lush is a key tool for Passport and we are happy it was selected to grow the customer base at Jerry’s Nugget,” said Passport National Business Development Manager Ernie Bulleri. “We are very grateful for their business and looking forward to a long-term relationship built on service.”

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