Quixant today announced a strategic partnership with Novatrade for the Brazilian gaming and sports betting market. In a statement, Quixant said it plans to leverage Novotrade’s expertise for its customers, enabling them to be among the first to launch when the Brazilian market opens.

“Brazil’s legalization of sports betting and online gaming, alongside developments in land-based gaming legalization, represents a game-changing opportunity,” said Quixant VP of Business Development for Spain and Latin America Patricia Souto Rial in a statement. “We are not just focused on providing the products our customers need when they need them, but also on establishing partnerships that facilitate strategic decision-making and empower customers to achieve exceptional results.

“We have been diligently preparing by developing teams, structures, and a portfolio tailored to the Brazilian market’s needs. The partnership with Novatrade is the final piece in our strategy, enabling customers to be the first to bring products to market and ensure their success. Our cutting-edge technologies, game-changing software, support and our years of experience specializing in the gaming world, combined with Novatrade’s extensive local expertise, will empower game manufacturers to thrive in this dynamic market.”

Brazil’s gaming and sports betting market will change when online and sports betting markets are legalized on January 1st, 2025. Additionally, the bill PL 2234/2022, concerning land-based gaming is expected to be voted on in the coming weeks.

Quixant stated that its hardware platforms and embedded Software Suite solutions are ready to empower Brazilian game and sports betting manufacturers to create customer experiences, giving them a competitive edge in the Brazilian market. Novatrade’s local presence and deep understanding of market dynamics will further ensure efficient distribution and local support for Quixant’s customers.

“Our collaboration with Quixant is a win-win for the Brazilian sports betting and gaming industry,” said Novatrade CEO Cyprien Hoffet. “With many years of experience operating in the region, we have a deep understanding of the local supply chain, operational, and cultural practices that are key to success. Together, we will provide an unmatched partnership, ensuring game and sports betting cabinet manufacturers can achieve their goals efficiently and effectively.”

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