This initiative, set to be implemented in 2025, would also prevent sports commentators from discussing betting odds during games.

According to Sky News political editor Andrew Clennell, the proposed regulations would limit gambling ads to two per hour outside the restricted periods and impose a blackout during children’s programming.

The Australian government has prioritized this issue following comments from Opposition Leader Peter Dutton in May 2023, who advocated for a ban on betting ads during sporting events, labeling it as essential for family welfare.

While the proposal has gained traction, industry stakeholders, including sports organizations and broadcasters, are pushing for less stringent measures. They are advocating for a shorter ban—only half an hour before and after games—and an increase in the number of permissible ads per hour.

Communications Minister Michelle Rowland stated that the government aims to foster excitement about sporting events rather than gambling odds. She highlighted the need to protect children and mitigate the overwhelming presence of gambling ads, particularly affecting young men aged 18 to 35.

Rowland noted that the government is committed to a comprehensive approach and is currently consulting various stakeholders, including harm reduction advocates, to shape the final proposal. 

She also emphasized the importance of addressing the growing reliance on online wagering while ensuring that any response is thorough and forward-looking.