New York State Governor Kathy Hochul inked a new bill that requires ads to carry gambling warnings. [Image: Shutterstock.com]

Warnings on ads

Sportsbooks running mobile ads in New York will need to edit their digital marketing material pronto after Governor Kathy Hochul inked a new bill that requires ads to carry gambling warnings.  

potential harmful and addictive effects of gambling”

On Tuesday, the New York State Governor passed Legislation S1550/A1118. Hochul’s signature means iGaming operators will now need to include warnings about the “potential harmful and addictive effects of gambling” on all mobile ads.  

Sportsbook and casino firms in New York were already required by a previous law to run gambling help hotline numbers on ads.

Move tackles addiction

“Protecting New Yorkers from the dangerous and addictive effects of problem gambling and sports betting is vitally important for the prosperity of our great State,” Governor Hochul said in an official release. 

While Madison Avenue ad agencies will no doubt enjoy the added prosperity from billing iGaming operators for amending marketing material to include the warnings, Hochul’s office believes the bill will benefit New York State citizens. 

easier access to the safety resources they need to better protect themselves”

“I’m confident that with the signing of this new bill, New Yorkers will have easier access to the safety resources they need to better protect themselves from the grips of addiction,” Hochul said. 

State Senator Leroy Comrie said that while NY State appreciates the tax revenue from gambling firms, it is essential that resident bettors “are informed about the risks of addiction and know where to seek help if needed.”

Praise for Hochul

In Tuesday’s news release, New York State Office of Addiction Services and Supports, Commissioner Dr. Chinazo, said educating citizens in the US’ most populous city of betting risks was important because:

More people than ever are able to access gambling.”

Cunningham praised Hochul for “taking further important steps to safeguard New Yorkers.”

New York State Gaming Commission Chair Brian O’Dwyer, meanwhile, stated his office was encouraged now that the “common-sense” bill has become state law. 

“By signing this bill, Governor Hochul continues to deliver smart and responsible gaming policies that help support our State,” O’Dwyer stated