The Saskatchewan Indian Gaming Authority has launched a new loyalty program, SIGA Rewards.

The scheme will introduce a new four-tiered benefits structure, with Emerald, Gold, Platinum and Diamond levels. Members can level up with exclusive rewards and personalised offers as they progress through the program.

SIGA said in a release that SIGA Rewards represents an evolution of its commitment to exceptional guest experiences and will take the familiar hospitality of its casinos and elevate experiences for loyal members. Players with existing Player’s Club cards have automatically been enrolled in the new rewards program as of Oct. 1.

The launch includes a new Siga Rewards mobile app and www.sigarewards.ca website that SIGA says will offer “unparalleled digital convenience.” The app will allow members to check their tier status, participate in social tournaments and receive tailored offers.

“We listened to player feedback in terms of what they wanted for a loyalty rewards program, and we overhauled our longstanding loyalty program with a revamped tier structure and curated rewards that would most resonate with our players,” said SIGA President and CEO Zane Hansen.

To celebrate the launch, SIGA casinos will be hosting events and activities throughout October and November, including live entertainment, large cash giveaways and chances to win prizes. Members can pick up their new loyalty cards and enter draws at all SIGA casinos.

SIGA operates seven casinos and the online gaming site PlayNow.com in Saskatchewan.

In this summer’s full fiscal year report, SIGA detailed that it posted record-breaking profits for the second year in a row. The authority took $346.6 million in gross revenue and a final distribution of income of $138.8 million for the 2023-24 fiscal year ended March 31, 2024.

Those were both new record marks, beating the $303.6 million and $126.8 million, respectively, that were reported in 2022-2023.

PlayNow.com yielded $19.1 million of the $346.6 million in 2023-24 gross gaming revenue.

Hansen said at the time that the results reflect the fact that the authority has, “successfully built back from the pandemic, achieving record-breaking revenues over the past 24 months, all the while making major strides in enhancing our casino properties and offerings and growing our online gaming platform PlayNow.com in Saskatchewan.”