Sports betting supplier Kambi has announced an agreement with Hard Rock Digital to deliver its new Odds Feed+ solution to each of the operator’s Hard Rock Bet platforms across the United States, with Hard Rock Bet receiving an extensive selection of pre-match and live betting odds, powered by Kambi’s turnkey sportsbook and AI tradition division Tzeract.

The collaboration with Hard Rock Digital is Kambi’s first significant Odds Feed+ partnership. Kambi uses a single API integration to deliver its odds, which gives operators the flexibility to adapt the Odds Feed+ package according to their needs. While Hard Rock Bet will primarily offer a range of global sports odds, it can integrate local or international sports as required.

Hard Rock Digital intends to launch Kambi’s Odds Feed+ solution in the fourth quarter. Hard Rock Bet operates in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee and Virginia.

While Hard Rock Bet is the only sportsbook available in Florida, its chairman recently discussed the potential for partnerships with DraftKings and FanDuel in the state.

“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi,” Wener Becher, CEO of Kambi, said in a news release. “The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the U.S. and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”