Light & Wonder and AGS post market share growth in…
Regulation · 2024-10-28

Light & Wonder and AGS post market share growth in…

Eilers & Krejcik Gaming (EKG) has released its latest monthly online game performance report providing insights into Canada’s online casino market.

Using a secure database supported by Oracle and Fantini Research, EKG analyzed more than 17,000 data points from nine iGaming sites across five provinces in its monthly report.

The report determined that Light & Wonder is continuing to grow with the gambling company holding a 15% share of gross gaming revenue, up from 11.2% in 2023. Light & Wonder’s latest monthly results includes data from seven casino sites that offered 271 games. Players of Light & Wonder’s online casino titles wagered an average of $2.10 per bet throughout October.

Light & Wonder posted considerable growth but ranked behind IGT for supplier revenue.

EKG determined that IGT held a 17% share of overall gross gaming revenue in October maintaining its position as a market leader. The London-based company is also the highest-grossing supplier for slots and video poker. It ranked No. 2 in table game revenue.

IGT operated eight casino sites with 1,247 games tracked throughout October 2024.

IGT closed with the No. 1 ranked iGaming title with Cash Eruption, the most popular slot title in Canada. Evolution’s Live Dealer Roulette also found favor with Canadian players with the title closing as the second-most popular game in EKG’s October 2024 report. Games Global’s Cash Flip Devils Coin game rounded out the top three of game rankings.

AGS also showcased its viability as a Canadian iGaming supplier in EKG’s latest report.

The Nevada-based gaming company remains far behind Ontario’s top suppliers but reported year-over-year growth. In October 2024, AGS closed the month with a 3.9% share in gross gaming revenue. By comparison, it held a 2.5% share for the same month last year.

AGS has benefited from a release of new themes for players as the company closed as the top new overall supplier with its games delivered by three casino sites seeing an average $9.96 wagered per bet. The next closet supplier was Evolution.

In October 2024, the Malta-based supplier saw players dish out $7.73 per bet. The EKG rankings for the top new overall supplier include companies that hold over 1% of total revenue share in Canada. EKG also provides rankings for suppliers with less than 1% of revenue.

Slots continued to dominate Canada’s iGaming market with the category making up roughly 84% of total games played in October. Table games ranked behind slots with the category holding a 4% share of games tracked with live casino rounding out the top three. Online lottery also found favor with players with the category making up 3.7% of games.

Instant win closed October 2024 with a 1.3% share of games tracked with bingo finishing at 0.8%.

EKG has released its latest performance report following record quarterly iGaming handle.

Last week, iGaming Ontario (iGO) published its latest quarterly revenue report revealing that operators in the province accepted a record $18.7 billion in wagers in fiscal Q2. That same quarter, operators generated $738 million in revenue, up more than 30% year-over-year.

The iGO’s report for fiscal Q2 includes data from 51 operators and 83 gaming platforms.

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