Based in Tennessee, Kindbridge is a telehealth clinic that specialises in addiction treatment and counselling. Mindway is a Danish software supplier whose technology is used around the world to detect problem gambling and assess player risk.

The two are joining forces in an effort to create a comprehensive detection and treatment pipeline. Used together, Mindway would identify at-risk players who could then benefit from treatment through Kindbridge. The companies share mutual clients and will work to use those as tests for the combined efforts. Collaboration is expected to ramp up around the start of next year. But the partnership was long in the making.