Nevada: Silver Sevens hits pause on plans to bring back original ‘Continental’ name
Regulation · 2024-11-21
Nevada: Silver Sevens hits pause on plans to bring back original ‘Continental’ name
The off-Strip Silver Sevens is not returning to its original name — at least for now.
A year after Affinity Interactive, which owns the resort, announced the 44-year-old hotel-casino would be remodeled and rebranded as the Continental, new CEO Scott Butera said the idea has been put on the back burner.
“We have a great product that we’ve invested in over time,” said Butera, who became Affinity’s CEO in April. “The Continental approach is very appealing. But in considering the idea, we want to make sure we’re doing it correctly.”
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