Alanbase constantly follows the trends in the world of iGaming, so it cannot ignore new trends in online casino promotion.
Alanbase constantly follows the trends in the world of iGaming, so it cannot ignore new trends in online casino promotion.
The world of online casinos is a battlefield for players' attention, and standard advertising methods do not always cope with this task. In order to really hook the modern user, brands have to come up with something much bolder and unexpected.
This approach allows you to kill two birds with one stone because every out-of-the-box ad integration is an information occasion, which is quickly picked up by the media and Telegram channels of the industry and gives you additional (often free) advertising. And when you do seeding using that information post, they look more native and convert better.
In this article, Alanbase will examine unconventional advertising strategies that can expand your audience and increase casino player loyalty.
Promotion through Adult Based Websites
It's no secret that a large number of people who view adult content are predominantly men but the data reviewed shows a surprising 36% of viewers are female.
Of course, there is a casino audience among them, and some brands quickly realize this. The fastest were 1win and Mostbet, which began to order the integration of their logo into the videos. To be more precise, 1win came up with it first, and then Mosbet decided not to “copy-paste” but let's not talk about this. The adult video celebrities play slots right during the video, and the logo rotates in the corner of the frame, which is replaced by a promo code.
In addition to classic prerolls, props with the casino brand, such as a T-shirt or pillow, may appear in the frame. They are impossible not to pay attention to, and they are easily imprinted in memory, thereby increasing brand recognition.
Advertising on celebrities' adult themed blogs
In addition to videos on orange YouTube, many celebrity stars have their own blogs on other platforms like Instagram. Some of them even become brand ambassadors for brands, such as Luxury Girl did with Pari Match more recently.
In addition to the Pari Match case, there are others. For example, Eva Elfie, whose account has over 4.5 million followers, now represents the 1xbet brand. Eva is one of the most popular adult actresses online in this sector. Her account is also hosted in English, thus attracting a mainly Tier-1 Geo audience.
Tap-to-earn (T2E) game
After the launch of the well-known Notcoin cryptocurrency, clicker games or simply T2E games became very popular. As soon as news about the opening of another tap-to-earn game appeared, its audience immediately grew-. Hamster Combat at the peak of its growth had more than 150 million active players. Casino brands can also pay attention to this emerging marketing funnel.
The fastest to react so far to this segment again has been 1win, making their own clicker game and releasing the 1win token. At the moment, the monthly audience of players is almost 20 million people. In addition to the game itself, where you need to earn coins, 1win added popular casino games such as Lucky Jet, Coinflip, or Towers. The player can spend the coins they earn in the games, thus fueling their interest to move to a real casino and start playing for real money.
Ne.casino
One of the most interesting methods of non-standard promotion is the case of Ne.casino. They position themselves as a social casino.
It looks like a regular casino website with slots and live games, but making a deposit is impossible. The whole gameplay revolves around virtual currency, which the website accrues independently for daily visits or game activities similar to loot points collections in other social and casual games. For example, there are constantly held tournaments in which the winners, according to the website, receive prizes in real money.
The advertising face of the website is also viewed as Luxury Girl, who replenishes your deposit with game play currency.
The project is monetized only through advertising integrations. On the website's main page, a promo code to play in other casinos already with a real deposit is placed on the list of slots. Also, when playing any of the selected slots, several promo codes for the first deposit are placed on the side of the slot. In this case, the website does not violate regulatory law as it does not provide access to real money gaming.
Conclusion
Unconventional methods of promoting online casino brands are becoming increasingly popular due to their effectiveness and ability to attract a wider audience at a relatively low cost. Integration into unexpected niches, the use of viral content, and cooperation with famous bloggers from various spheres help casinos attract new players and keep the audience's attention.
Choosing the correct advertising methods depends on the target audience and the brand's willingness to take risks in the battle for users' attention.If you plan to promote your brand using standard or non-standard advertising methods, Pay attention to Alanbase, a SaaS iGaming affiliate program software that can help you monitor your competitor strategies and bring intelligence to your advertising plans.
