The online betting and gaming brand has added the event to its list of tennis sponsorships.

Canada.- Online betting and gaming brand Betway has added the National Bank Open presented by Rogers in Toronto to its tennis sponsorships. It has reached a multi-year deal to be named Official Betting Partner of the ATP Masters 1000 tournament with high-profile courtside visibility on the backwall around the stadium.

This year’s event takes place between August 5 and August 13 at the Sobeys Stadium. Wimbledon champion and world number 1 Carlos Alcaraz is scheduled to play his opening match on August 9,

Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family. This competition is steeped in history and is a firm favorite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”

Rob Swann, chief commercial officer of Tennis Canada, added: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners. We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”

Betway also sponsors various international sports events including the Premier League, Bundesliga, La Liga, tennis in eight countries, and cricket in South Africa. The brand is live in eight US states and has a presence in NHL and NBA with 11 partnerships. It also has naming rights for Major League Cricket Powered by Betway, a new T20 competition that takes place at Grand Prairie Stadium, Texas, and Church Street Park in North Carolina.

Ontario igaming market generates US$14bn in wagers in Q2

iGaming Ontario (iGO) released its market performance report for the first quarter of its 2023-2024 fiscal year. It reports that $14bn was wagered between April 1 and June 30. Gaming revenue was C$545m, up 3.6 per cent compared to Q4’s $526m.

Active player accounts dropped below a million by the end of the quarter, falling to 920,000 from the 1.01m reported in the previous quarter. Average monthly spend per active player account improved to $197 (Q4: $174).