Luno is the simple crypto investment app for everyone. We make it safe and easy to explore, buy and store crypto - no experience needed. Our mission is to put the power of cryptocurrency in everyone's hands.

That means cutting through the hype and helping you to decide for yourself. We make big ideas simple and never use jargon. A guide at every step, we’re here for your questions, because there’s a lot to make sense of. For a financial system to be fair, everyone needs to understand it.

That also means working to make crypto truly inclusive. So far, more than 10 million people have chosen to invest in crypto with Luno. We’re available in more than 40 markets across North America, Africa, Asia and Europe, working to spread the word. Because a better financial system needs the participation of everyone, everywhere.

And that always means keeping our customers safe. We work with regulators around the world and all the crypto we store for you is verified by independent auditors. We know transformative ideas need time and trust to reach their full potential. We’re in it for the long term and we invite you on this journey with us.