This annual event aims to stimulate conversations around safer gambling and drive awareness of:

• How to approach gambling more safely – questions to ask and behaviours to consider
• The tools that are available to help you gamble more safely all year round
• Sources of further advice and support

It is a cross-sector initiative. It sees the whole of the UK and Irish licensed gambling industry - bookmakers, amusement arcades, bingo clubs, bookmakers, casinos and online gaming operators - come together with the support of gambling charities, youth associations, and other interested parties to get everyone talking about safer gambling and raise awareness of where further information is available for those who need it.

Venues and websites provide information on safer gambling all year round. During Safer Gambling Week, you can expect to see a concerted campaign to make this information even more visible in an effort to raise awareness.

The objective is to stimulate nation-wide conversations about safer gambling, giving people the information they need to gamble more safely, as well as directing those who need further advice and support to the right point of contact.

While the campaign focuses on a week of events, promotion and training, the commitment to safer gambling is all year round. It happens all day, every day with a wide range of safer gambling apps, tools, initiatives and campaigns from operators, sector groups, interest groups and charities.