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The new Continental Hotel and Casino is set to open its doors in 2025, marking a significant addition to the Las Vegas landscape.

Affinity Interactive (AI) has announced a major overhaul for the Silver Sevens Hotel and Casino, located just east of the Las Vegas Strip. The establishment is set for a complete transformation and will be rebranded as The Continental Casino and Hotel. This rebranding aims to pay homage to the classic Las Vegas era, promising a mix of nostalgia and modernity.

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Central to the renovation is the introduction of a spectacular rooftop bar and lounge. This new addition promises stunning views of the Las Vegas skyline, offering an exceptional experience for guests. Additionally, the property will welcome the return of Pink Taco, set to be its flagship dining establishment. Pink Taco, known for its blend of local culture and rock and roll spirit, is making a comeback to Las Vegas after a six-year absence. Its menu, featuring soft tacos and crafted beverages, is described as “daringly imaginative, unapologetically authentic, and 100% unfiltered.”

The revamped Continental Casino and Hotel is designed as a tribute to the golden era of Las Vegas, focusing on excitement, approachability, and value. This concept is aimed at both locals and visitors who seek an authentic Vegas experience. The property’s new identity is described as “a nod to a bygone era” that prioritizes the needs of its patrons, offering a unique blend of safety, excitement, accessibility, and friendliness.

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Andrei Scrivens, Chief Executive Officer of Affinity Interactive, expressed enthusiasm about the project. “This marks an exciting chapter for our property and company, aligning with our upcoming ZCG/Scuderia Ferrari Team Partner Fan Zone event for the Las Vegas Grand Prix. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history,” he said. Scrivens further emphasized The Continental’s commitment to providing a unique, exceptional, and value-driven experience, contributing to Las Vegas’ reputation as a global sports and entertainment destination.

The renovation will also include substantial investments in gaming offerings, with an expanded gaming floor and outdoor gaming options.