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BOS, the trade group for iGaming in Sweden, has released a thorough research that clarifies popular perceptions and myths about the nation’s gaming industry. The poll explores Swedes’ opinions and ideas about the sector and was carried out by the prestigious research organization Novus.

Novus conducted an online poll with 1054 participants on behalf of BOS to learn more about their opinions about Swedish gaming. Remarkably, 57% of respondents said they were regular gamblers, but a resolute 41% said they never gambled.

When the frequency of gambling was broken down, just 1% of respondents said they gambled daily or almost daily, 15% said they gambled at least once a week, and 15% said they gambled once a month. These results provide a nuanced view of the various gambling behaviors among the Swedish population.

Advertising Dilemmas and Public Disapproval

Regarding the influence of advertising, an astounding 72% of participants believed that after the market’s re-regulation in 2019, the amount of advertising related to gaming has increased. Interestingly, a sizable 58% of respondents were under the impression that the gaming sector is the nation’s biggest marketer.

Going farther in the negative direction, 32% of Swedes said they were uneasy about gambling sponsorships in professional sports, and a resounding 73% said they were against gambling ads starring famous people.

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Beyond the field of advertising, the survey uncovered widespread myths regarding the frequency of gambling-related issues in Sweden. A startling 23% of people are thought to suffer from gambling problems, yet the real numbers indicate that just about 4% of Swedes are addicted or at risk.

Moreover, there is a notable discrepancy in comprehension on Return to Player (RTP) rates. Customers believe that just 21% of bets are returned by Swedish businesses, despite their average RTP of 95%. According to BOS, these misconceptions highlight the urgent need for educated public conversation.

The BOS Secretary General, Gustaf Hoffstedt, underlined the organization’s dedication to busting these myths. Hoffstedt emphasized that it is the industry’s duty to enlighten the public about the complexities of the field, dispelling common misconceptions and promoting a more knowledgeable viewpoint.

Hoffstedt emphasized further that the rising trend in favor of more stringent rules within the Swedish market is a result of these fallacies. He emphasized the industry’s stake in proactively resolving public concerns and distributing factual data on the true prevalence of problem gambling in the nation.