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One of the industry’s leading companies, Games Global, is strengthening its partnership with Betsson Group as a calculated move to improve its online gaming products. The purpose of this continued collaboration is to provide exciting live casino games to Betsson’s wide range of offerings.

Games Global’s OnAir EntertainmentTM, an exclusive studio focused on producing live casino and game shows, is at the center of this partnership. By partnering with Betsson Group, a significant leader in the online gaming space, this strategic alliance enhances OnAir EntertainmentTM’s status in the market.

Betsson Group’s Enhanced Live Casino Offering

This partnership paves the way for Betsson Group to improve its live casino products and provide players with an enhanced gaming experience. The new innovative game show, Travel FeverTM by OnAir EntertainmentTM, will be the main attraction in addition to traditional games like Blackjack, Roulette, Auto Roulette, and more.

The partnership with OnAir EntertainmentTM seeks to go above and beyond player expectations, which is consistent with Betsson Group’s dedication to offering the greatest customer experience in the business. OnAir EntertainmentTM’s commitment to providing excellent live gaming experiences is complemented by the synergy between Betsson Group’s multi-brand strategy and its wide market presence.

As she explained the importance of the partnership, Julie Allison, Chief Revenue Officer at Games Global, said, “Joining forces with Betsson Group is a testament to Games Global’s commitment to offering a high-quality product and advancing live gaming offerings.” We’re working together to create an experience that not only thrills gamers but also establishes new benchmarks for industry cooperation and support.

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Chellyanne Cassar, Live Casino Manager at Betsson Group, shared her enthusiasm, saying, “We are excited about this partnership with OnAir Entertainment™, a collaboration that promises to benefit Betsson Group and our players. Gaining access to OnAir Entertainment™’s entire live casino game portfolio represents a remarkable leap forward for us.”

The gaming industry expects a new age of immersive and engaging live casino experiences as the partnership between Games Global and Betsson Group develops, establishing a standard for industry innovation and cooperation.