Embracing the recent “Cowboy Core” trend, Mecca Bingo is adding a new spin to its clubs with the launch of free line dancing classes.

Designed to cater to the rising interest in cowboy-related activities among Brits, these classes offer bingo enthusiasts a way to celebrate their winning lines by dancing them out.

The initiative comes at a time when 32% of Brits are keen to explore the so-called “Cowboy Core” trend, evident in the 129% surge in Google searches for 'line dancing' since the beginning of 2024.

With country-inspired albums soaring to the top of the charts and cowboy-themed fashion making waves globally, the fascination with the Wild West has officially reached the shores of Britain.

In an attempt to lead the charge, Mecca Bingo is tapping into this trend by offering 'Line To Win' dance classes, where players can enjoy line dancing sessions alongside their bingo games.

The 'Line To Win' classes will be led by line dancing instructors at select Mecca Bingo clubs in Hamilton, Luton, Swansea, Hartlepool and Wakefield. Participants can book their free sessions online to take part.

Sarah O’Neill, Head of Innovation at Mecca Bingo, commented: “Cowboy Core is booming – it may not be its first rodeo, but we’ve seen the trend gaining more traction on the catwalks, with fashionistas everywhere donning fringed accessories and cowboy boots.

“We’re excited to bring the worlds of bingo and country and western together in our clubs with our ‘Line to Win’ line dancing classes.”

This new experience comes after Mecca Bingo launched another quirky bingo concept called “Spingo” earlier this year – a move that saw the company combining bingo with spin classes.