Playson has entered into a commercial agreement with Lebull.pt, a sports betting and casino operator in Portugal.

Under the agreement, Playson will integrate a selection of its slots, including Coin Strike: Hold and Win, Power Crown: Hold and Win and Diamonds Power: Hold and Win, into Lebull.pt's platform.

The integration seeks to provide Lebull.pt's customers with a range of gaming options.

Lebull.pt, which made its debut in the regulated Portuguese market in 2023 and recently appointed Luís Figo as its ambassador, sees the partnership with Playson as a strategic move to expand its market share.

Blanka Homor, Playson Sales Director, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio. We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, Lebull’s Head of Portugal, added: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners. Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”

Playson has also been active in other European markets, including Denmark.

Earlier this year, Playson partnered with NetBet Denmark, allowing its Hold and Win game series to go live on the operator's platform.