B90 Holdings has announced the global expansion of Oddsen.nu, a key affiliate within the group.

Established in Norway for over two decades, Oddsen.nu has been a player in the online sports betting community, offering free betting tips and achieving a 4% return on turnover since 2001.

The platform is currently undergoing translation into English, with plans for further language expansions underway.

Additionally, a player of the month competition in the Oddsen.nu forum, where participants can submit tips and win prizes based on their return, is set to be rolled out globally.

Ronny Breivik, B90 Holdings Executive Chairman, said: “One of Oddsen.nu’s key strengths is the provision of an overview of various bookmakers and high-yielding casino bonuses. We look forward to growing the Oddsen.nu community internationally, leveraging our extensive knowledge and understanding of different regions.”

B90 Holdings has been actively pursuing its growth strategy, including raising funds and completing strategic acquisitions.

This announcement follows B90 Holdings' strategic shift towards B2B operations and the relaunch of Bet90.com, as well as its recent fundraising efforts and acquisition of Emwys AB, a Swedish-based marketing company in the online gambling sector.

In September 2023, B90 Holdings raised £2m ($2.4m) through the placement and subscription of new ordinary shares.