Beter has announced a collaboration with Superbet, facilitated by Betbazar, the B2B iGaming marketplace. The partnership aims to enhance the betting experience for players by integrating Beter's betting solutions into Superbet's platform.

Superbet holds a presence in Europe, particularly in Poland and Belgium. Through this partnership, Superbet will gain access to Beter's proprietary sports and esports betting solutions, including popular ESportsBattle tournaments and Setka Cup table tennis tournaments.

Beter's portfolio comprises over 45,000 monthly events, offering 24/7 streaming, real-time data and odds. Additionally, Superbet will benefit from Beter's esports data, covering tournaments worldwide and providing access to over 35,000 pre-match and 25,000 live events annually across 400 tournaments.

Gal Ehrlich, Beter CEO, said: “We are extremely pleased to start collaborating with Superbet and provide our portfolio of fast-betting esports and sports products to its player base. Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”

Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, added: “BETER offers premium content that matches the ambitions we have for global markets and we are thrilled to have added its tournaments to our lobby. We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content.”

Max Sevostianov, Betbazar COO, commented: “As we continue to change the game in the content provision space, it’s great to see operators such as Superbet benefiting from cutting-edge products such as those offered by Beter. We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”

In January 2024, Beter partnered with Novibet, where Novibet gained access to Beter's full suite of sports and esports content and earlier this month, Superbet sponsored both the men’s and women’s Fluminense Football Club.