Sportradar has announced the appointment of Behshad Behzadi as its Chief Technology Officer (CTO) and Chief Artificial Intelligence Officer (CAIO). 

Within this role, Behzadi will drive the usage and adoption of AI and technology, to enhance product offerings and deliver personalised experiences for sports fans.

Behzadi brings over 20 years of experience, which includes playing a key role in Google’s AI-first strategy and most recently led Google Cloud’s Conversational AI and applied Generative AI initiative, which focused on customer services and operations for large enterprises. 

Sportradar CEO Carsten Koerl said: “We are proud to welcome Behshad, a world-renowned leader in harnessing generative AI and other advanced technologies, who marries a unique blend of technical expertise and business acumen.

“His proven track record in developing and commercializing product strategies to accelerate growth and innovation, as well as spearheading initiatives aimed at improving internal operational efficiency, will bolster our leadership position, keeping Sportradar at the forefront of technological advancement.” 

Behzadi himself added: “Sportradar is an exceptional company and category leader operating at the global intersection of sports, technology and digital content. I am very excited to join an organization that pushes the boundaries on technology and puts a premium on innovation.  

“I look forward to working alongside Carsten, the rest of the executive management team and their talented group of creators to continue Sportradar’s history of innovation as the Company enters its next exciting chapter.” 

This news comes after Craig Felenstein was announced as the new Chief Financial Officer (CFO) at Sportradar last week.