Supplier Imagine Live has reshuffled its C-level leadership team with the appointment of Barry Mahon as its new Chief Commercial Officer (CCO). 

In a move that expands the provider’s senior team, the appointment of Mahon means the integration of his 30 years of experience into the Imagine Live setup. In this role, Mahon will be tasked with developing business relations, alongside managing commercial strategy and revenue. His broader responsibility revolves around general contribution towards the growth of Imagine Live.  

Mahon has held senior leadership positions previously, with his experience extending across a range of roles at both operators and platform providers.

Commenting on his appointment, Mahon stated: “I join Imagine Live at an exciting time in the scale-up expansion of the business. We are not only opening more live dealer studios but also introducing innovative new live game formats such as Robin the Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield. 

"Our continued focus shall be to deliver a premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.”  

Imagine Live received its licence from the Malta Gaming Authority in the closing days of 2023 – allowing the provider to distribute its suite offering in Europe.

Following this development, it then began the development of a new live studio in the Romanian capital, Bucharest, in January.