The Responsible Online Gaming Association Tuesday announced that Bally’s Corporation is joining the organization to support responsible-gaming initiatives and best practices and empower consumers to make informed decisions about online play.

Bally’s will work with existing ROGA members bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and Penn Entertainment to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible-gaming best practices, and increase consumer education and awareness.

“We welcome Bally’s as a founding member of ROGA — further demonstrating the collaborative effort of the igaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American,” said ROGA Executive Director Dr. Jennifer Shatley in a statement. “Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”

ROGA members have contributed more than $20 million to support the independent trade organization’s five core pillars: research; consumer and industry education and awareness; promoting best practices; an independent data clearinghouse; and an independent certification program

“At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all,” said Bally’s CEO Robeson Reeves.

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