UEFA has extended its data rights partnership with Sportradar for another three years. [Image: Shutterstock.com]

UEFA has extended its partnership with Sportradar for exclusive betting data rights, expanding it to cover non-exclusive non-betting data.

The deal, which runs for three years, will see Sportradar continue to distribute gambling data for UEFA competitions, including the Champions League, Europa League, Women’s Euros, and European qualifiers for the World Cup.

As part of the new agreement, Sportradar will also gain the right to sell data to non-betting partners, although this will be on a non-exclusive basis, shared with UEFA. As a result of expansion in several UEFA competitions, the deal will cover more than 900 matches, a significant increase over the previous arrangement.

we are delighted to be continuing this successful partnership for the next three years”

“Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes”, said UEFA Marketing Director Guy-Laurent Epstein. “Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years.”

Carsten Koerl, CEO of Sportradar, added: “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage.”

Sportradar was founded in 2001 and has partnerships with several major sports leagues, including the NBA, NHL, and MLB.