William Hill owner Evoke slumps after first-half profits miss targets
Sports Game · 2024-07-19

William Hill owner Evoke slumps after first-half profits miss targets

The owner of William Hill and 888 said it has fallen behind profit targets after a “disappointing” first half of 2024. Evoke, which was rebranded from 888 earlier this year, saw shares slide in…trading on Thursday as a result.

The group, which also owns the Mr Green brand, told shareholders its adjusted earnings for the first half of the year are between £35 million and £40 million below its expectations. It said this came after weaker than expected online revenue growth.

UK online revenues grew by 3%, driven by a 6% rise in its gaming business.

However, it said online sports betting was knocked by changes to its operations from last year and weaker-than-predicted returns from its marketing and promotions at the start of the year.

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