Kindred Continues Its Journey To Zero Revenue From High-Risk Players

Kindred Group as part of its ambitious “Journey Towards Zero” initiative, the company has consistently reported on its quarterly progress in reducing revenue derived from high-risk players, showcasing its steadfast dedication to fostering a safer and more transparent gambling environment.

Kindred’s commitment to transparency by regularly publishing data on the share of revenue from high-risk players and the improvement effect after interventions, the company has an open and data-driven approach not only strengthens trust with stakeholders but also paves the way for a more informed and constructive dialogue around responsible gambling practices.

The latest quarterly report from Kindred Group reveals a promising trend – a steady decline in the share of revenue derived from high-risk players. In the second quarter of 2024, the company’s revenue from this segment stood at 3.0%, down from 3.2% in the previous quarter. This gradual reduction underscores Kindred’s unwavering commitment to prioritizing responsible gambling and mitigating the potential harms associated with problem gambling.

Alongside the declining revenue from high-risk players, Kindred has also reported a consistently high improvement effect after interventions. In the second quarter of 2024, 86.8% of detected customers exhibited improved behaviour following the company’s responsible gambling initiatives. This sustained level of positive change is a testament to the effectiveness of Kindred’s approach and the collective efforts of its team in fostering a culture of responsible gaming.