Brazil’s three biggest media firms of Globo, Band UOL, and SBT are reported to be eyeing options to launch online sports betting franchises.

The development follows the Secretariat of Prizes and Betting (SPA) completing the framework of technical ordinances required for the government of Brazil to launch a federal online gambling marketplace—commonly referred to as ‘Bets’.

The conclusion of final ordinances sees the government maintain its schedule to launch the Bets marketplace by 1 January 2025.

Globo, Brazil’s biggest media firm, controls Cartola FC and has shown interest in operating an online franchise, registering with the Betting Management System (SIGAP) for a federal licence.

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