Earlier this year, 30-year-old Peter Moran decided to make sports betting his full-time job. On TikTok, where he posts as PickEmPetey, he has an audience of more than 50,000 followers who watch him livestream, recap picks, and share his analysis. Moran also creates content around advice such as bankroll management.

A former investment banker who specialized in risk management, he works from his Manhattan apartment surrounded by four screens. After a morning yoga routine, he’ll spend the day conducting research, reviewing sportsbooks, and narrowing down the plays with the highest value. Now that his TikTok following is flourishing, his audience is willing to buy his advice for picks: $20 a month in the form of props and plays.

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