Bally’s Corporation and the Palms Casino Resort in Las Vegas Tuesday announced a strategic partnership offering Bally Rewards members the opportunity to earn travel rewards at the resort.

According to a release, the collaboration will enhance gaming experiences for qualified Bally Rewards members who cash in on trips to the Palms. By leveraging their combined expertise and resources, Bally’s Corporation and the Palms are committed to delivering a new way to gain rewards and offer experiences for Bally Rewards members.

“Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership with the Palms is a significant step toward achieving that,” said Bally’s Chief Marketing Officer and SVP of Gaming Mike Donovan in a statement.

Bally’s and the Palms will initially focus on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining their strengths, they aim to enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.

“Partnering with Bally’s allows us to explore new opportunities and introduce Palms hospitality to Bally’s members,” said Palms Casino Resort VP of Casino Marketing Greg Shulman.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at [email protected]. Please follow @RegeBehe_exPTR on Twitter.

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