Betway is now the official European betting partner of Chelsea Football Club. [Image: Shutterstock.com]

Betway is now an official partner of Chelsea FC, with the club announcing on Wednesday that the Super Group-owned operator is on board as its long-term European betting partner.

the opportunity to play on the pitch at Stamford Bridge and meet players

The two parties plan to work together to offer more engaging content and various fan experiences, including the opportunity to play on the pitch at Stamford Bridge and meet players.

Betway’s logo will also appear across the stadium’s LED advertising boards, and the company will provide safer gambling training.

Chelsea Football Club Chief Revenue Officer Casper Stylsvig welcomed Betway on board and described how fans will enjoy getting the chance to meet current and legendary players through resulting activations.

Super Group CEO Neal Menashe remarked that it is “a superb opportunity” for the operator to expand its reach and to reward its customers.

The Wednesday announcement comes just a few weeks after the English Premier League side unveiled MSport as its official betting partner in Africa.