BetMGM has released three new TV spots featuring actor Jamie Foxx ahead of the NFL season, directed by Brian Billow and created in partnership with advertising agency Highdive, which will run on several platforms throughout the season.

“I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM,” Jamie Foxx said in a news release.

The first TV spot, “Anthem,” displays how BetMGM provides players with real-world benefits while betting through the MGM Rewards program, showing off locations from MGM Resorts and Marriott Bonvoy. In another, Foxx plays a sportscaster explaining BetMGM’s new second chance promotion. The final ad shows Foxx explaining the BetMGM welcome bonus, available everywhere the sportsbook operates except for Nevada, Puerto Rico and Ontario.

“We’re thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx,” Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, said in the news release. “Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures the campaign’s core message.”

While BetMGM is increasing its TV advertising presence, the company also has announced it is expanding its responsible gambling awareness in NFL stadiums ahead of the new season.

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