Superbet Group Teams Up With Huddle to Respond to Increased Customer Demand for US Sports Betting Markets

Superbet Group, a leading sports and gaming operator, has teamed up with Huddle, a prominent brand offering sophisticated betting technology. The new cooperation will enable the sports betting brand to expand its betting markets offering, including the range of US sports on offer and Same Game Parleys. Sports betting fans will have access to an array of markets covering US leagues such as MLB, NBA, NFL, and NHL.

The partnership will help Superbet further strengthen its position in the global sports betting market, providing customers with a unique and deeply engaging sports betting experience. In addition to expanding its US Sports Leagues roster, the brand will also cover a greater number of international basketball markets.

Huddle, on the other hand, will remain true to its mission to power the leading sports betting brands with the most advanced solutions and technologies.

Huddle and Superbet Comment on the New Partnership

Leading figures from both companies took advantage of the opportunity to comment on the new partnership. Francesco Borgosano, CEO of Huddle, expressed his enthusiasm over the new collaboration with the sports betting brand. Huddle’s sophisticated technology will empower Superbet to offer a versatile sports betting portfolio, “featuring a full slate of US sports and international basketball markets,” he said. The CEO of Huddle also highlighted the brand’s commitment to powering sports betting operators with the most advanced and efficient solutions available.

Huddle is a renowned brand offering sophisticated sports betting technology. The company’s Same Game Parlay product available for every US sport provides comprehensive market combinations for both pre-game and in-play betting. Similar to regular parley bets, same-game parley bets enable bettors to combine several outcomes from the same game. The success of the wager would depend on all these outcomes winning.

Ivan Gojic, Head of Trading Product at Superbet, also commented on the collaboration. It is, in his opinion, in full compliance with the company’s dedication to a customer-centric approach. The expanded betting opportunities for new US sports markets and international basketball leagues will drive user engagement up, Mr. Gojic further commented.

He also highlighted the growing popularity of US sports in areas beyond the states: “As sports are becoming more and more a global social phenomenon, we witness US sports garnering a strong fan base across other geographies like Europe or Latin America.”

Superbet Group is a betting brand that was launched in 2008 and presently operates in 12 markets, with the focus being on Romania, Poland, Belgium, Serbia, and Brazil. The group is committed to compliance with high regulatory standards and responsible gaming practices, with four awards for Best Sports Betting Operator in Central and Eastern Europe at the Eastern European Gaming Conference.