Mesquite Gaming announced the hiring of Andy Falkof as vice president of marketing and advertising.

Falkof brings over 20 years of marketing experience to CasaBlanca Resort & Casino and Virgin River Hotel & Casino, Mesquite Gaming’s properties in Mesquite northeast of Las Vegas.

Falkof will be responsible for creating programs and campaigns to increase gaming and non-gaming revenue. He’ll play an important role, as the company is currently renovating and rebranding both properties.

“Andy is a seasoned professional in both national and international resort and casino marketing,” said Justin Moore, Mesquite Gaming CEO. “He comes in with a clear understanding of our goals and objectives and a strategy on how best to reach them.”

Falkof’s gaming career began with Caesars Entertainment. He later became vice president of loyalty marketing for Sands China, where he remained for six years. He then joined Melco Resorts & Entertainment in Manila as the vice president of strategy and analytics.

Falko also served as senior vice president and chief marketing officer of Great Canadian Entertainment. Most recently, he worked as vice president of marketing for Rivers Casino in Philadelphia.

Combined, the two Mesquite properties feature 1,186 guest rooms, 76,000 square feet of casino space with 2,000 slot machines and 36 gaming tables, and 70,000 square feet of meeting and convention space.

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